I am deeply grateful for the woman that gave us the gift and tools for pampering!
Her name is Elizabeth Arden and she graciously taught American women the art of pampering themselves. While doing this noble act, she trail-blazed her way in the previously impenetrable male dominated world of business. Businessmen severely underestimated the buying power of the female consumer and were left in the dust by Arden. In an era when it was generally only acceptable for entertainers and prostitutes to wear makeup, Arden introduced cosmetics to the American housewife.
Positively every woman in the United States used Elizabeth Arden creams, perfumes and cosmetics, including Marilyn Monroe. Elizabeth was an unstoppable powerhouse created absolutely everything what we know today as the $150 billion global health and beauty industry.
She was divinely inspired (obviously) when she opened the first modern day spa and beauty salon. In 1915 she began franchising these temples to beauty called The Red Door that are still in fashion today!
She also formulated and manufactured her own cosmetic line and used modern mass marketing techniques to bring her products to the public. Additionally, she introduced the concept of the "makeover" in her salons. A true visionary, she also pioneered restorative exercises based on yoga – nearly 100 years ago!
What a woman! She was a true luminous visionary whose products are still relevant today. Click above to read her entire inspiring story.