Just like Eve, I have eaten from The Apple
…and now there is NO turning back!
This phenomenon is happening to millions of Americans and it can happen to you, too. I have taken a bite of The Apple and now I am thoroughly smitten with their technology and products. I am tempted by every new release. I am holding their latest irresistible fruit:
the iphone 4G. I never have regrets, though. It is surprising how much more attached I become to each new product or latest generation. My life has become utterly dependent on its technology.
I wasn’t always like this. For most of my life, I proudly defined myself as being anti-materialistic. I grew up on a Moroccan commune with alternative parents and spent a year living off the land, off the grid and in a tree in the Caribbean. I’ve lost all my possessions (I mean EVERY-LAST-THING) twice in my life. Both experiences provided profound reflection on the value I put on stuff (my conclusion: every thing can be replaced).
Once upon a time, in a land far away (akin to the innocent Garden of Eden), there was a time when I didn’t own a single product made by Apple (I’m talking about the same time when the average American was on their 3rd ipod). Back then, I had an extreme righteous viewpoint regarding “stuff”, especially when the “stuff” also determined how I spent my time and concerned my availability. I harbored an indignant resolution to not own a cel phone. I am absolutely certain that I was the last person in Los Angeles to have one. I used to amuse and mortify my rich fashion industry mogul boyfriend when his cel phone caller ID would read, “ Caller from Pay Telephone”.
That didn’t work out. Nope. But destiny was about to come a-knocking at my door. My next relationship was with a computer geek who I found as irresistible as Eve found the apple. He eventually worked for what he called, “The Mothership” – and got a job at the company that does the branding for Apple. Even Apple employees had to wait in that ridiculously long line for the very first iPhone. As the grandest gesture of love for me he deemed possible, he waited in that cue and gave me an iPhone as a birthday gift. One of the reasons the line was so long was that each phone needed to be booted up, because it’s not just a phone, its also a little computer. Additionally, the store person had to go through the ghastly process of committing to a multiple year phone plan.
I held my shiny gift from Apple and was bewildered as how to even turn it on. I longed for the simplicity of my old Nokia. But there was no turning back, my Nokia was shut off permanently and transferred to gift that was in my hand. I held the iphone out in front of me and started talking to it. I was frightened that it was smarter than me, so I humbly asked for its benevolence and work for me. But it wasn’t long before I started extolling the virtues of my beloved iphone and began addictively googling every time I wondered the etymology of a word or a location of a restaurant. I drove directly to the MAC store without blinking when I dropped and cracked my first iphone. I acted like my child was abducted when I told the police how my 3G was unbelievably stolen out of my hand, while I was on a call and it was up to my ear (before the hands-free law) – during the broad daylight in Beverly Hills!
I am holding my newest love: the iphone 4G. But by the time you read this, it will be outdated and I will have moved on to its current generation: just as I did with the original iPhone, the 3G & the 3GS.
My current obsession is with the ipad. I try to tell myself that it doesn’t matter, its just stuff. And I agree whole-heartedly with myself! I know that I would never acquire objects simply for the status attached to them. My fixation for purchasing any new Apple product is simple: as their technology improves, my dependency increases and I can’t imagine my life without it – or (gasp!) going back to an older generation!
I am constantly taking a personal inventory, especially with regards to obtaining possessions and how I spend my time. Just yesterday, I reflected on my attachment to my 4G when I found myself in total shock by how long it took for google to load on my girlfriend’s 3G. I am certain I would be perpetually lost without my GPS/maps – I have followed that little blue dot to the red pin in Los Angeles, New York City, New Orleans, Hawaii, Alaska and Greece (where they didn't even have street signs!) For me, it’s clear that my love for Apple is not about acquiring stuff. It’s about having access to information, to knowledge.
Just like Eve, I always make the choice to eat the apple to acquire knowledge.